DIGITAL MARKETING

ABOUT THE PROGRAM

The program is aimed at preparing “digitally native” students for the role of managers and specialists ready to take advantage of Internet and network technologies in creating competitive advantage of an enterprise. The greatest value of the program is to provide the students with the mix of the top quality managerial courses with the specialized courses linked with Internet and technology influence on contemporary management.

The project responds to the widening competence gap in the labor market, ie. the growing market demand for professionals proficient in operating in cyberspace that are able to exploit its potential to the strategic development of the organization, and the lack of educational products, which focus on educating students in the field of management over the Internet, its features and the changes it produces.

After completing the specialization, students will demonstrate high competences in management of an organization using the potential of the Internet and cyberspace.

UNIQUE VALUES

  • Mix of top quality managerial courses with the specialized courses linked with Internet and technology influence on conteporary management
  • Many interactive and specialized courses in the form of seminars, workshops, simulation games
  • Within selected specialized courses visits for students in innovative Polish organizations (company visits)
  • Improving the level of education through the implementation of a study visit to a leading academic center in Norway for KU faculty
  • Lecturers conducting the courses are eminent specialists in the use of modern information technology management, with extensive experience in both research and business.
  • After completing the specialization, students will demonstrate high competence for managing an organization using the potential of the Internet and cyberspace.

WHAT YOU GAIN FROM YOUR STUDIES?

After completion of the program, graduates will among others know how to effectively:

  • Manage organizations in contemporary business landscape
  • Take advantage of business models available in the cyberspace
  • Use the Internet and social media in management and marketing activities,
  • Manage the virtual cooperation and organization changes determined by the Internet
  • Synergistically combine on-line and off-line business activities
  • Take advantage of the virtual communities’ potential, exemplified by crowdsourcing
  • Use in business practice such phenomena as: collaboration, business networking, digitization and virtualization
  • Operate in legal, financial and ethical e-environment
  • Cooperate with e-customers – prosumers

CAREER OPPORTUNITIES AFTER YOUR STUDIES

Graduates of the new program in management can develop their career in:

  • Companies for which the the Internet is or can be very important from the business point of view
  • Consulting companies identifying the potential of the Internet for business activities of IT companies
  • Interactive agencies, marketing, public relations or research companies providing Internet services to other companies
  • Public institutions implementing digitalization processes
  • Companies implementing e-business projects, establishing their own e-business

SELECTED COURSES

  • Artificial Intelligence in Business
  • Digital Transformation
  • Business Data Mining
  • Project Management
  • CRM and Marketing Automation
  • Digital Consulting Project
  • Customer Portfolio Analysis
  • Digital Marketing
  • E-commerce and E-business Strategy
  • Digital Analytics
  • Mobile and Social Media Management
  • Graphic Design and Video Production
  • Web Design and Management
  • Customer Experience Management

What happens after I submit the form?

The on-line application is a step-by-step process. After filling out and submitting the initial form with your choice of study program and interview location, as well as your contact information, you should:

1) Receive an e-mail with login information to the applicant profile interface. If the e-mail will not reach your mailbox within 3 working days, please check your e-mail spam folder. If it’s not there either, contact our admission staff for assistance.

2) Log in in order to:

  • fill out a questionnaire regarding your education, aptitude tests taken and personal statement,
  • upload scanned copies of the required certificates and documents,
  • pay a processing fee in amount of 85 PLN, using the on-line payments module.

3) Having done that, submit the application by clicking on the green “Submit” button and an admission officer will assess your eligibility for the selected program. This will take up to one week. Our staff will contact you to request additional documents/information, if necessary.

4) If found eligible, you will receive an automated confirmation e-mail to inform you that you have been qualified for an entrance interview. You should transfer your interview fee at this point, choose your preferred date and place for the interview. The full list of available interview sessions can also be found HERE. Once this is done, conclude this step by clicking on the “Submit” button.

5) An admission officer will verify, if there are still spots available for your chosen interview session and you will receive a follow-up e-mail to set your interview appointment. After this is done, you will have the option to download and print out an official interview invitation from the system, should you need one for visa application, etc.

6) The interview is the final step of the process. You can read about it HERE. Please bring all the hard copies of your application documents along to submit them during your interview.

7) You will receive an e-mail with a provisional outcome of your interview within 7 working days from the date of the interview. The official admission decision letter will be mailed to you within 6 weeks from the date of your interview.

Don’t hesitate to contact our admission team anytime during the process, if you have any additional questions or if you would like to consult your individual application.

You can contact our admission staff at the following phone numbers/e-mail addresses:

tel. +48 61 854 72 20
e-mail: admissions@ump.edu.pl

Processing fee

The processing fee in the amount of 85 PLN is one of the requirements of the application process at PUMS. It covers the costs of:

  • on-line admission system maintenance,
  • interview preparation – access to sample admissions self-assessment quizzes that will give you a notion of what types of questions to expect on the science quiz as well as during the oral part of your interview.

Please note that Przelewy24.pl is the official on-line payment service provider authorized by Poznan University of Medical Sciences.

Interview fee

The interview fee is one of the requirements of the application process at PUMS. It covers the costs of your personal interview and entrance examination, as well as the costs of all related administrative services.

The fee is dependent on the admission office processing your application.

Please note that Przelewy24.pl is the official on-line payment service provider authorized by Poznan University of Medical Sciences.